ABOUT IMPORTED HOUSE INDUSTRIAL ORGANIZATION (IHIO)
ESTABLISHMENT OF IHIO
Today, in the Japanese housing market, the perception of "Imported Houses" is well recognized, and an increasing number of consumers are willing to take a closer look at the advantages of building or buying imported house. This trend is because more Japanese consumers are becoming familiar with the design concept of imported houses which are very different from traditional Japanese designs, and because more consumers understand the advantages in quality and performance of imported houses. In April 1995, companies and organizations that have a role in the imported housing business joined hands to establish a promotional organization, Imported House Industrial Organization (IHIO).
OBJECTIVES OF IHIO
For future prosperity of the imported housing industry, it is essential to win consumer confidence in the quality of imported houses and to develop new markets for imported houses. The IHIO aggressively tackles obstacles hindering construction of more imported houses, and strives to contribute to the improvement of the housing industry in Japan.